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Evangelscape: Spiritual Topography

The Evangelscape provides a snapshot of six issues related to the spiritual aspect of the social environment, social groups, and social enclaves in the community.  These six issues are:

  • How many community households can we reasonably expect are unreached by evangelicalism?

  • How many community households can we reasonably expect would classify themselves as an “evangelical,” who are also active in an evangelical church?

  • How many community households can we reasonably expect would classify themselves as “evangelical,” but who are NOT active in an evangelical church?

  • What percentage of the community households consider themselves to be involved in a church or organized religion?

  • To what degree are the community households interested in spirituality?

  • To what degree are the community households not interested in spirituality or religion?

The Evangelscape is based upon several questions in the 2007 National Consumer Study of 57,000 households nationwide conducted by the Simmons Market Research Bureau, Inc. (SMRBI) as indexed against the MOSAIC USA Lifestyle Segmentation by Experian.  IICM has analyzed the data related to the social enclaves, social groups, and social environments across the United States.  The Evangelscape is a major barometer of the spiritual condition of your community.  The “active” vs. “inactive” estimates are based on localized estimates developed by the TheAmericanChurch.org as indexed against the MOSAIC USA Lifestyle Segmentation.  The “potential religious but not evangelical” category includes not only mainline Protestants and Catholics who do not consider themselves to be evangelical, but also adherents to cults and world religions.  The “spiritual but not religious” category primarily consists of people who consider spirituality important – but do not see institutional evangelical Christianity as having any answers to their quest for spirituality.  The final category, “non-evangelical and not interested in religion or spirituality” consists of the group of people for whom religion, Christianity, and spirituality appears to have no influence.  Taken together, the reports provide a picture of both the lostness and some of the socio-religious barriers to the spread of the gospel in the community.


The Missional Culturescape provides access to the spiritual topography of your community.  FREE ACCESS is provided to all members of the Intercultural Institute (registered users) to map and obtain reports concerning the UNREACHED STATUS at the 9 layers of geography listed below.  Access to the other evangelscape categories is open to subscribers of the Missional Culturescape.  Tier 1 and Tier 2 subscribers may map and get reports for each of the items at the display levels available for the tier.  Tier 3 subscribers may map and report the evangelscape at all 9 display levels.  Usage of the maps and reports are limited to use for non-profit, missional purposes.

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Unreached Status State STPA DMA CBSA County Places Zip Tract Blockgrp FREE Access
Active Evangelical Presence State STPA DMA CBSA County Places Zip Tract Blockgrp Tier3 Access
Inactive Evangelical Presence State STPA DMA CBSA County Places Zip Tract Blockgrp Tier3 Access
Religious But Not Evangelical State STPA DMA CBSA County Places Zip Tract Blockgrp Tier3 Access
Spiritual But Not Religious State STPA DMA CBSA County Places Zip Tract Blockgrp Tier3 Access
Non-Evangelical Not Interested State STPA DMA CBSA County Places Zip Tract Blockgrp Tier3 Access


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The Missional Culturescape is a component of the Missional Suite provided by the Intercultural Institute for Contextual Ministry and is powered by InteractiveGIS with the generous support of the Virginia Baptist Mission Board, our missional partners, other donors, and subscribers like you.          

© Copyright 2008 by the Intercultural Institute for Contextual Ministry.                                                     

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